There are more generations today than ever before. In this video is a general overview of Gen X, Y, Z and generation Alpha. Mark McCrindle shares on how the global generations are defined, the influences these different cohorts have in our society, some demographic data.

In just a few years, McCrindle Research has established a reputation for conducting relevant, world class and cost-effective research and importantly, communicating the insights in innovative, useable ways.

Our clients include some of our region's largest multinationals, some of the world's best known brands, many government organisations and agencies, and some of Australia's most recognised not-for-profits.

We have run demographic studies for numerous local, state and national government organisations, generational reports for some of Australia's largest employers, customer research for leading entertainment brands and social analysis for many large companies.

Our profession is designing and deploying best practice research. Our expertise is analysing findings to communicate insights and strategies. Our passion is empowering organisations to thrive in changing times. It's no longer enough just to observe the changes, businesses today need to know the times.

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