Imagine yourself, looking at a film on the internet. What if one of the characters suddenly picked up the phone and called you on your cell phone?

That was the basic idea when we created this viral website for Tele2. We thought that if we could pull off something like that, our young target audience would certainly not overlook the experience, and even more certainly, they wouldn´t resist passing the site on to their friends. And that´s what happened. We never did any advertising for the site. Just sent it to a few people, and within 2 weeks, we had more than 150 000 visitors, which is a lot for a small country like Norway.

свернуть