This campaign by the World Health Organization aims to expose tobacco industry tactics to win public influence and interfere with health policies that will negatively impact generations to come. To counter health policies the tobacco industry funds scientists and research, social media influencers, activist groups, and other front groups to spread its lies and misinformation. WHO stands with young people globally who have begged the industry to stop interfering with health policies and stop targeting them with new harmful products, while promising a better future.
