Rappers Bow Wow and Soulja Boy are the latest creatives to add their names to the Verzuz battle lineup.

In terms of modern day hip-hop/rap, Soulja Boy took an unconventional road to prominence. A Chicago native who later moved to Atlanta — and then Mississippi — Soulja Boy was ahead of the curve when it came to being an artist/influencer, personal branding, production and business.

Instead of waiting for music industry gatekeepers to pluck him from obscurity, Soulja Boy uploaded his music and immediately burst onto the scene in 2007 with “Crank That,” a Grammy-nominated song, which garnered several million downloads, spending seven weeks at No. 1 on the Billboard Hot 100 chart.

Standout tracks from the Mississippi-based rapper include “Gucci Bandana” (with Atlanta rappers Gucci Mane and Shawty Lo), “Pretty Boy Swag” and “Turn My Swag On.”

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