In this Marketing Monday episode, Eric is joined by Matt McGrail, Chief Performance Officer at VIE Media and Mogul Holdings, to dive deep into Google Ads strategies. They discuss essential steps like thorough research, keyword planning, ad setup, and bidding techniques to improve campaign performance. Matt shares insights on dynamic ad copy, landing pages designed for conversions, and how to leverage Google Ads match types effectively. This episode also covers analytics, red flags when working with agencies, and the latest industry trends like the impact of removing third-party cookies.
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