"Zaddy" is a uniquely modern twist on "daddy," meaning a dude with swagger or style. Sometimes words just sound nice. And if they sound nice, we use them. But in order for a word like "zaddy" to spread, some other forces had to be at play. "Zaddy" is a product of those cultural forces, a word that brings 100 years’ worth of history into the 21st century.

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Producer/Reporter
Deborah Basckin

Filming/Tech
Owain Rich

Music
DJ Quads

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ABOUT NBC LEFT FIELD:

NBC Left Field is a new internationally-minded video troupe that makes short, creative documentaries and features specially designed for social media and set-top boxes. Our small team of cinematographers, journalists, animators and social media gurus aims to unearth stories and breathe creative life into current headlines. While pushing boundaries at home and abroad, NBC Left Field will also be serving as an experimental hub for NBC News style, treatment and audience engagement.

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