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Let’s begin with answering “What is a rating point”? It is a key performance indicator a.k.a KPI.
Now GRP or Gross Rating Point is a KPI used especially and widely in TV advertising, to measure the impact that an ad may have. It basically tells us the size of the ad campaign by telling us how many TV sets our ad was displayed on. In India data is collected by Broadcast Audience Research Council or BARC, India.
GRP simply is a product of the number of viewers in the target market and the frequency of ads shown on TV.
Ad Frequency x Percent of Audience Reached = GRP
With the ever-changing nature of the advertising industry, GRP also evolves and incorporates new technologies so as to give precise and invaluable information about the audience TV watching patterns and behaviors.
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Video created by Akhilesh Sharma, Piyush Raj Bharti & Mahima Sauhta.
Voice over by Mahima Sauhta
