In this video I go over how to understand what the business and marketing term "Disruption" really means. It's used and over-used to describe businesses and practices today, but it's actually pretty rare.
My source material includes the original articles by Joseph Bower and Clayton Christensen from 1995 and 2015

Original 1995 article: [ Ссылка ]

Follow-up article from 2015: [ Ссылка ]

In this video I use the examples of the cultured pearl industry and even connect Disruption theory to an ancient warfare technique called Undermining.

Use this video to better understand how to establish a disruptive startup or use disruption practices in your incumbent business. Or, learn about it to better be able to recognize it as a threat to your current business.

You can learn more about Disruption and other business strategy ideas on my website: [ Ссылка ]

My Original Article
[ Ссылка ]

Is Your Business Ripe for Disruption
[ Ссылка ]

Authentic Innovation
[ Ссылка ]


Original illustrations by Wendy Torres. See her work at [ Ссылка ]

Editing and animatic motion graphics by Mike Rivera

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