0:27: Choose your Home Marketplace
0:40: Choose your Fulfillment Method
0:54: European Fulfillment Network
1:08: Multi Currency Inventory
1:37: Research your Legal Obligations
2:04: Register for VAT & EORI Numbers
2:30: Sort out Customer Support & EU Presence

Step by Step Tutorial on How to Sell in Amazon Europe FBA

Now since you already know Why you should definitely sell in Europe, let’s have a look at what all do we need to sell in the European Marketplaces!

Here’s a quick step by step tutorial:

Step 1- Choose your Home Marketplace: The EU Amazon has 5 marketplaces and one seller account is used on all 5 of them. But, you need to choose one home marketplace from where maximum products will be distributed from!

Step 2 – Choose your Fulfilment Method – With FBA, you have 3 options: European Fulfillment Network (EFN), Multi-country Inventory (MCI) or Pan-European FBA!
EFN allows you to store all your stock in a FBA fulfilment centre of your choice and then send out the orders from the stock warehouse individually on every order.

MCI allows sellers to store their product in multiple countries’ distribution centers and to be Prime eligible in each country where stock is available.

Pan Euro FBA is the smartest method allowing you to be prime eligible in all the marketplaces and stock being stored at a single warehouse but getting distributed by Amazon seeing wherever the demand is the highest.

Choosing the right method is important and you should definitely consult and expert before you decide on the same!

Step 3: Research your Legal Obligations: Europe is extremely strict over legalities and it can be a nightmare for you and your business if anything goes wrong. So, do a thorough research of all the legal obligations and compliances about your product and all the technical aspects associated to it before planning the launch. To save a headache and future troubles, we suggest professional lawyers to do the same for you!

Step 4: Register for VAT and EORI Numbers: As an overseas seller, you will need to apply for both, a Valued Added Tax (VAT) and Economic Operator Registration and Identification (EORI) number. While an EORI number is required in order to import goods, the VAT registration is required for the proper taxation and accountancy to happen.

Step 5: Sort out your Customer Support and Eu Presence: Your conversions will boost up if you are able to show that you are an Europe based company as people always prefer to buy from locals for easier customer support. You can go for our of the STERLINX’ virtual office address and phone number and get a business address to receive mails and calls and customer support agents to take calls for you giving your brand the professional image that it deserves!

And as rightly said, we generally know everything but we don’t act and do !

Why do all this yourself when you can delegate it to us for our professional lawyers and tax consultants to take care of everything for you and kick-start your European FBA business!

Book a consultation with one of the STERLINX experts today! Visit www.sterlinx.com

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