Author Julie Broad shares 7 reasons why print books aren’t dead in 2018. Authors self-publishing a book may think that they don't need to create a print version of their book.
Readers want the cheaper e-book versions, right? Wrong! This video reveals that you should publish your book in three versions.


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Video transcript:
- Help, help!
My printed book, it's dying.
- Book Launchers can help.
- Come on.
- Breathe, dammit, breathe!
- Why?
- I turned my back to the camera again.
If you're writing a non-fiction book and you're wondering, "Are print books dead?"
And you're thinking, "Maybe I should just be"
"creating an e-book."

- I've had a lot of conversations with potential authors who are thinking that maybe they'll just publish their book in an e-book version only.

Why bother with print?
Print books are dying.
(bell ringing) - Bring out ya dead.
- Now fiction authors, if you're writing adult fiction, your digital books are crushing it.
Does that mean you don't need print?
Well, I'd still argue otherwise, I mean, Santa can't put a digital book under the tree for you.
Signing digital books is lame.

- Oh, I'd love you to autograph my book.
- Oh, yeah, I'd love to.
- It's on Kindle.
- Um, ha,
where?
And seriously, it's just awesome to hold your book in your hands.
You feel like a real author when you can hold your book.

But let's talk about non-fiction because there are actually seven reasons why I think you need three versions.Yes, one, two, three versions of your book.
That means print, digital, and even audio.


NUMBER ONE: Marketing.
Your book is the best marketing material you'll ever create, whether you're selling your services as a speaker, you're selling a product or some other service, when done right this is the most polished version of your message and it should look amazing.

NUMBER TWO:It lives for a really long time.
People don't throw good books out.

They'll toss out your business cards before you leave the room, or at least I do.
(laughing) It's true.
Your brochure hits the bin before it's read. Your book sits on someone's desk, shelf, or coffee table for months. It will rarely be thrown out.

It'll be given away, but that's kind of amazing because now somebody is going to learn about you or your product or your service that didn't know about it before.

NUMBER THREE:
A physical book has value. If you speak, you can sell copies to the event manager to give to everyone in the room or you can sell them at the back of the room.
They may even promote your book as a value-add.

NUMBER FOUR:
You can use it for a thank-you gifts and client gifts.
PDFs get forgotten and they get lost.
A book is a tangible item and, again, it has value, even if it only cost you six dollars to print, it still has more value than a digital version.

NUMBER FIVE:
Readers still want print books. This is a year-old study, but check this out.
76 percent of non-fiction book sales are in print.
24 percent to audio and e-book.

Non-fiction book-buyers want that printed version.
Alright.
- Come on!
Breathe, dammit, breathe!

NUMBER SIX:
You can't sign a digital book or, at least, it's kinda weird.

NUMBER SEVEN:
Try taking pictures with your Kindle-only version of a book.
(laughing) That's gonna be awkward.
Digital is still important.
Links are alive.
You can send people to view your YouTube video, link to your website, add resources that aren't suitable for the print version, so there's a lotta great reasons to do a digital version of your book
and those digital readers, if they're reading your book, they may engage with you in a way that you can never do with print version. It's also pretty cool what you can do from a marketing perspective with an e-book, especially with Whispersync, which will connect your audiobook to your e-book, allowing someone to seamlessly switch from your e-book to your audio book.
- [Adolescent Voice] Wow. - Pretty cool feature.
Can't do that with print.
An audio is where the real growth is.
Audiobooks are blowing up and if you're a non-fiction author creating credibility, trying to build that know, like, and trust kind of feeling with your readers so they seek you out, there's nothing better than getting your voice.

Your voice, not someone else's, your voice in someone's head through audio.
As a self-published author, I think adding audio and even a hard-cover book is the new frontier to stand out amongst all the other books out there.

But, bottom line, print books are still alive and well, especially in non-fiction.
Good news, sir.
Book Launchers was able to save your printed book.

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