Deutsche Fußball Liga (DFL) chose Amazon Web Services (AWS) as its Official Technology Provider in 2020, and has now extended this collaboration to speed generative artificial intelligence (AI) adoption. Through a company-wide workshop led by AWS AI experts, DFL inspired its teams to find game-changing applications for AI. From solving operational problems and cutting costs to delivering greater insight to the Bundesliga and Bundesliga 2 soccer leagues and fans, Christian Bonzelet says there’s no limit to DFL’s creativity and innovation potential.
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