Adison works alongside copywriters, SEO strategists, web developers and web designers to launch new brand identities both online and off. See the transcript below.

Comprise is a full-service agency that delivers the compelling and comprehensive communications services our clients need to move their businesses forward. Focused on creating effective solutions tailored to each client’s unique needs, our in-house team develops and executes communications initiatives that tell the right story to the right audience in the right way. Founded in 1991 in Boulder, Colorado, Comprise serves clients globally by leveraging a deep legacy of success in strategic public relations, content creation, social media strategy and management, SEO, web design and development, webinar production, and creative services to help clients connect with their audiences and achieve their goals. For more information, visit www.comprise.agency.

Transcript:

Hi, I'm Addison Young, I'm an art director and web developer at comprise.

When launching a rebrand, you should have a strategy in place. There's a lot to update: everything from your websites, your social media, email signatures, company documents, business cards … the list goes on. We recommend that when you start a rebranding process, you have a timeline in place so, when its launch day, you're ready to roll out across all platforms. Typically, there are three different scenarios for rebranding, one being that the logo is outdated, so it might just need a little bit of a facelift. The second being it's poorly designed, which means that the logo itself needs to complete overhaul. And then we have situations where it's just a slight modification, if they want to add a 40 year anniversary tagline or something to that effect. So they can really be as minimal as just updating the logo and as extensive as updating the brand identity from top to bottom, which is the typography the colors, the iconography, the mission, vision, values and then putting that document together for them.

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