Disruptors and curious minds!

Welcome to another knowledge packed episode of Thinking On Paper, your emerging technology and web3 podcast. This week we're jumping into the music and IP musical blackhole. It's much deeper than a rabbit hole. And goes on forever.

Keatly Haldeman is the Co-founder and CEO of Dequency, a peer-to-peer marketplace for music rightsholders to license their work to web3 creators and platforms, including NFT artists, metaverse content creators, and on-chain game developers.

His love affair with music began at age 11 playing drums to "I Just Called To Say I Love You" with his first band for the school talent show. Weekend jam sessions turned into recording sessions, tours, production and composing for TV, film, games and commercials. He soon discovered music synchronization licensing while pitching his band for an MTV show and dove head-first into sync and publishing.

Prior to Dequency, Keatly was a founding partner and CEO of Riptide Music Group. Riptide is a sync-focused publishing company and record label representing songs by artists like Major Lazer, Foster The People, Selena Gomez, Migos, Quavo, Ziggy Marley, and Fatboy Slim.

"Music often leads tech innovation, and I'm excited every day to be building on the cutting edge. I believe that new tech sparks creativity and fosters opportunity for creators. I'm looking to connect with leaders working to drive this vision forward and shaping the future of music in the digital world."

Please enjoy the show!

TIMESTAMPS
0:00 Jeremey & Mark
3:00 Say Hello To Keatly
4:58 Music For Film
7:47 MTV
8:26 Music Syncing
10:10 Traditional Music Publishing
11:29 Royalties
13:20 Global Synchronization Rights
14:10 How Efficient Is The System?
18:11 PROs
19:53 Smart Contracts
23:18 The Royalty Blackbox
25:55 Music Is Primed For Web3
30:18 Big Budget Licensing
33:50 Decentralized Music Licensing
36:08 SoCan
37:50 NFTs For Permission
40:43 Twitch & YouTube
45:32 How To Use Dequency

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Quotes From The Show

"Traditionally, music publishers represent writers and then either own or administer the composition copyrights, and record labels own or administer the recording copyrights on behalf of the performer, the artist."


"There is no collective organization in the U.S. that manages sync rights. Outside the U.S, there are some, depending on the territory. But in the U.S., it's directly with the rights owners."


"If that same play happens outside the U.S., if you don't have a sub-publisher or someone on the ground locally who is doing that work for you, the chances are very low that you're going to receive that money."


"The exciting thing about web3, blockchain, crypto, is there is this sort of beautiful vision of direct payments with perfect accuracy, instantly paid, very low fees."


"The biggest thing that's the issue in the music industry is that we have a data problem. We have a massive data problem and we have a money flow problem."


"Sync licensing is hard. Let's just start there."


"A sync license really is an insurance policy for the user to not get hit with a massive copyright infringement fine."


"The majors, in every single territory, have the lion's share of the membership. You know, between 65 and 75 percent of the revenue is majors, right? So, they benefit."


"Twitch is a little bit different because Twitch has been fighting the music industry for a long time."


"Twitter is in an interesting position right now. They just got hit with a 250 million dollar lawsuit by The National Music Publishers Association for copyright infringement."


"But what happens is you get millions of users, and you get hundreds of millions of posts, and you can't police all that unless you've built your systems the right way."


⛓️ 🔗𝐋𝐢𝐧𝐤𝐬 𝐓𝐨 Keatly 𝐀𝐧𝐝 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞 𝐒𝐡𝐨𝐰🔗 ⛓️
Dequency - [ Ссылка ]

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Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program.

Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3.

Links To The Show:

Join the book club - [ Ссылка ]
Connect With Mark - [ Ссылка ]
Connect With Jeremy - [ Ссылка ]

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