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0:00 How to come up with niche ideas for your business
0:19 Think about your niche market
0:43 What are you really good at?
1:25 Imagine your ideal customer
1:46 Develop content for that customer
2:23 Collaborate with other influencers

If you are a freelancer, finding your niche market is the first step in creating a successful presence online. Whether you are trying to better establish a brand on the digital front, or you are your brand, nothing is more important in the beginning than finding a category where you fit.

In fact, failing to find a specific niche and branching out too wide is a big reason so many niche websites fail to gain traffic. It is also why people who have started out a bit more broad tend to narrow their scope as they grow, having seen the error of their ways.

When you start from a place where you are already an expert, it will be easy to show others your authority moving forward. And that is what conquering a niche is all about: you need to be one of the most knowledgeable people in the room. Otherwise, your audience will go to someone else.

Here’s how to find niche Ideas for your business and conquer your niche market:

First, take an honest look at your areas of expertise. What do you know a lot about? This should include both base knowledge and the latest trends about a particular industry as it is today.

Next, narrow down those niches you know and see if they match up with the next part— your interests. You might know a whole lot about load-bearing walls. But do you really want to dedicate the next year or two of your life clawing to the top of that niche?

Now that you know your niche for certain, you can start finding related topics that will feed into your efforts going forward. Think of it as a brainstorming exercise. Your niche is in the middle and all the tendrils moving outward are other topics that are similar, but not quite the same.

While social media is a part of promotion and visibility, content is where the grasp of your niche market is really going to tighten. You should be focusing the majority of your efforts there and working towards building your authority through high-quality pieces meant to both inform and entertain.

Speaking of content, you are going to need a lot of it. Your best bet is to feature many kinds of content focused on areas around your niche, to reach different members of your audience who respond to different forms of media. Someone who likes to read blog posts might not be so into videos and vice versa. The good news is you can recycle one piece of content into many different platforms. So if you have a blog post, for example, you can use it to make a slideshow or a podcast.

Becoming connected to an online community of freelancers will allow you to help one another. Industries online are strengthened by collaborations and connections, not weakened by them. Those that try to get ahead of their fellow community members often find themselves ostracized and success fleeting.

In the end, what is really going to give you the most success in your niche-conquering is consistency. You always have to be posting content, always promoting on social media, always engaging with your audience as it grows.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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