Barbiecore is the fashion trend of the moment. Since Pierpaolo Piccioli’s vivid pink runway for Valentino, celebrities like Anne Hathaway, Megan Fox, Lizzo, and Zendaya have all dazzled runways with bright, bold, monotone pink looks that wouldn’t be out of place in a Barbie dream house. So why is this culturally significant? Barbiecore is a rejection of the pressure to avoid girliness in order to get taken seriously by guys – and it comes with a feeling of feminine power.

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We are The Take (formerly ScreenPrism).

00:00 Where did Barbiecore actually come from?
01:38 Post-pandemic maximalist fashion trends
04:17 Redefining the hot pink bimbo
07:26 Barbie as a 21st century woman
09:50 How Barbiecore ties into the barbie brand

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