Dataumi helps driving a Customer 360 Strategy, and break Data-Silos.

Big data and data lakes will not grow your business without following Data-Driven Strategies for Customer 360 degree view.

Our Strategy to break longstanding Data-Silos:
1. Unify customer views:
2. Consolidate tools:
3. Govern your Data:

So, what is a customer 360 strategy? It is a strategy that builds unified, consistent and governed data views across all relevant sources, to analyze customer needs, influences and behavior.

If executed well, it generates insights that drive targeted marketing and sales programs, and guides product innovation and strategic planning.

Customer 360 strategies became the top of corporate agendas, nowadays.
Massive behavior shifts, ranging from toilet paper hoarding to home-cooking binges, force enterprises to engage customers more proactively. They need to segment targets, describe intentions, predict actions and prescribe next steps—all faster and more accurately than ever before.

Our Strategy to break longstanding Data-Silos:

1. Unify customer views:
Most marketing and sales programs today fall short of a full customer 360 strategy because they fail to reconcile customer records across multiple data silos. Customer Relationship Management (CRM), marketing automation and business intelligence ( B I ) applications often have different views of the same individual. Enterprises must fix the problem by integrating and governing all this data. They must unify, cleanse, match and merge records—then provision the resulting high-quality data to various applications for consumption.

2. Consolidate tools::
A number of overlapping data platforms and tools contribute to customer 360 strategies. While each tool yields benefits in isolation, a mature customer 360 strategy must rationalize how they work together, and seamlessly exchange data in just a few clicks. A customer data platform, armed with master data management and data quality features, creates a natural center of gravity by enabling the unified customer views described above. For example, this week Informatica unveiled a Customer 360 SaaS Solution that merges several offerings—most notably data integration, master data management and data quality—into a cloud-native platform, to simplify deployment, usage and updates.

3. Govern your Data:
Fragmented data, tools and processes pose increasingly unacceptable risks.

Predictions and recommendations based on inaccurate data can kill deals, drive away customers or even invite regulatory scanning.
Marketing managers, B I analysts and other customer 360 stakeholders must collaborate with data stewards to establish sustainable, enforceable and measurable governance processes.

Enterprises also have options to combine data management, AI and cloud technologies to improve agility, efficiency and governance.


Conclusion:

No matter what your business does, it’s important to truly know the people you’re serving. That’s why it’s crucial to look beyond the day-to-day interactions. By developing a 360-degree view of your customers, you can deliver amazing experiences while setting yourself up for long-term success. Hope you are enjoyed.join us and subscribe now.

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