This lectures talks about Holistic Marketing which is the emerging marketing concept in 21st Century Business. Here, we are talking about relationship marketing, integrated marketing, internal marketing and performance marketing.
#HolisticMarketing #RelationshipMarketing #IntegratedMarketing #InternalMarketing
#PerformanceMarketing
This video is first among the five lecture series on Holistic Marketing in English. Links to all these lectures is as below:
Part 1 - Holistic Marketing - [ Ссылка ]
Part 2 - Relationship Marketing - [ Ссылка ]
Part 3 - Integrated Marketing - [ Ссылка ]
Part 4 - Internal Marketing - [ Ссылка ]
Part 5 - Performance Marketing - [ Ссылка ]
Hindi versions of these lectures are also available on below links:
Part 1 - Holistic Marketing - होलिस्टिक मार्केटिंग - [ Ссылка ]
Part 2 - Relationship Marketing - रिलेशनशिप मार्केटिंग - [ Ссылка ]
Part 3 - Integrated Marketing - इंटीग्रेटेड मार्केटिंग - [ Ссылка ]
Part 4 - Internal Marketing - इन्टर्नल मार्केटिंग - [ Ссылка ]
Part 5 - Performance Marketing - परफ़ार्मेंस मार्केटिंग - [ Ссылка ]
Please see my previous lectures on basics of marketing, marketing mix and product mix here:
Please see Lecture 1 here - [ Ссылка ]
Please see Lecture 2 here - [ Ссылка ]
Please see Lecture 3 here - [ Ссылка ]
Please see Lecture 4 here - [ Ссылка ]
Please see Lecture 5 here - [ Ссылка ]
Please see Lecture 6 here - [ Ссылка ]
These Lectures specifically talks about Product Life Cycle, Five Stages of Product Life Cycle (product development, introduction, growth, maturity, and decline), Stages of new product development like Idea Generation, Idea Screening, Concept Development and Testing, New Product Development Process, Product Development, Business Analysis, Marketing Strategy Development, Test Marketing and Commercialization
#ProductLifeCycle #ProductDevelopment #MarketingMix #ProductMix #ProductClassification
#ProductDifferentiation #ServiceDifferentiation #4PsofMarketing #MarketingEssentials
#MarketingFundamentals #MarketingAndSelling #EasytoUnderstandMarketing #8Psof Marketing #Class11thBusinessStudies #Class12thBusinessStudies #India #University #MBAMarketing #BBAMarketing #CBSEMarketing #HNDProgramme #BComBusinessStudies
