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An unexpected collaboration that's just a tad bit more dramatic than you would have thought!

This D'cut for Bold Care's latest collaboration with Ranveer Singh featuring Johnny Sins has caught everyone's attention with its unique approach.

Bold Care's latest spot stands out by infusing a satirical sense of humor and creativity, adding to the recall factor of the old Indian television era into its celebrity-driven advertisement, featuring a typical crisis—a daughter-in-law falling off a balcony in all its glory.

Utilizing the popularity of Old Indian TV series/daily soaps in India, the ad cleverly features a product that becomes more accessible to target internet audience and stands out in favor of the brand's identity.

With the mix of loud drama, tacky background music, and burnout effects-Bold Care x Ranveer Singh ft. Johnny Sins spot adds a hilariously brilliant touch to celebrity endorsement in advertising.

Country: India
Year: 2024

Brand: @bold.care

Agency: @moonshot.fun
Creatives: (@tanmaybhat),(@devaiah.bopanna), (@puneet_chadha), (@deloret_id) & (@dayamaged)

Production Comapany: Early Man Film (@earlymanfilm)
Director: Ayappa KM (@robotdogman)
Executive Producer: Anand Menon (@anandmen)
Producer - Milin Shah (@milinsta6)
DOP: Rubais (@lazy_cameraman)
Production Designer - Mustafa Stationwala (@stationwala)

1st AD - Okeef Attari
DA - Gaurav Uniyal
2nd ADs - Dhhaval Sadrani & Riddhima Samanta
Line Producer - Rajesh Shah
Production Managers - Nipun Amlani & Gurdeep Chadhha

Production Assistant - Jitu Sontate
Stunt - Vikram Dahiya
VFX - Freddy (RGBA Studios)
Casting - Anti Casting
Costumes - Tanya Sharma
Makeup & Hair - Payal Balse
Offline Editor - Prakash Kurup
Grading - Bridge PostWorks
Online Editor - Sagar Kadam
Music - Karan Malhotra
Sound Engineer - Tilak Goswami
Post Supervisor - Vikram Solanki
Post Assistant - Yatharth Bhavsar

Ranveer Singh’s Team
Managers - Janahavi Rawal & Aarti Gaba
Makeup Artist - S M Naik
Hair Stylist - Aalim Hakim
Costumes Stylist - Eka Lakhani

Johnny Sins’ Team
Hair & Makeup Stylist - Payal Balse
Costume Stylist - Tanya Sharma

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Hand-picked by Good Ads Matter, an initiative by Purpose Studios

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