WORD MARK VS DEVICE MARK | Difference Explained Trademark Registration 8097285494

The main difference between a word mark and a device mark is that a word mark is a trademark that contains only words, while a device mark is a trademark that contains design elements:

Word mark
A word mark is a trademark that contains a word, phrase, or slogan, and can include letters or numerals. Word marks are also known as standard character marks.

Device mark
A device mark is a trademark that contains design elements, such as a logo, label, image, or shape. Device marks can also include a combination of words and a logo.

Most business owners register both a word mark and a device mark. A word mark is often registered first because it offers stronger protection and can be displayed in any way.

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