Instagram may have pledged to remove all graphic images of self-harm from their site but there is another problem brewing for the social media platform.
Fraudsters have told Sky News they are able to operate with impunity on Instagram and other sites such as Snapchat, scamming users and running little risk of being caught.
Police and anti-fraud groups are warning that a "too-trusting Instagram generation" is falling victim to "get-rich-quick scams" worth millions of pounds a year to the criminals.
Here's Sky's home affairs correspondent Mark White with an exclusive report.
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