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Marketing a game is tricky and confusing. In this talk Chris Zukowski reviews the best practices for marketing your game. He uses examples and actual data from recently released games to illustrate how the Steam algorithm works.

Keynote Chris Zukowski is a game marketing consultant and strategist whose presentation, "How To Market A Game In 2022", focuses directly on helping any game dev success. Learn more at www.howtomarketagame.com/free and www.programmarketing.com

This was originally livestreamed as the keynote address during CIMFest 2022.

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