The new Gucci Bloom campaign opens with @florence Welch exploring the abandoned theatres of La Scarzuola, a surrealist architectural compound built around an old Franciscan convent.
Award-winning photographer and director @floriasigismondi creates a garden of dreams where magic blooms and intensifies to its crescendo with a floral explosion showering the four protagonists: award-winning actress and director #AnjelicaHuston, singer songwriter #FlorenceWelch, actress Jodie Turner-Smith @jodiesmith and designer @susiecaveofficial. Some scenes take inspiration from the popular French musical film ‘Peau d'Âne,’ directed by Jacques Demy. Discover more through link in bio. @gucci #GucciBeauty @alessandro_michele #AlessandroMichele #InBloom


Music: ‘Fade Into You’
Performed by Mazzy Star
Written by Hope Sandoval and David Roback
Published by Sand Devil Music and Salley Gardens Publishing
(P) 1993 Capitol Records, LLC
With kind permission of Universal Music GmbH (Switzerland)

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