(10 Nov 2016) CHINA DRONE E-COMMMERCE
SOURCE: AP TECHNOLOGY
RESTRICTIONS: TECHNOLOGY CLIENTS ONLY
LENGTH: 4:18
Tiantong'an village, Suqian city, Jiangsu province – 9 November 2016
1. Wide and follow of drone and JD.com parcel taking off from Tiantong'an village
2. Engineers from JDX, JD.com's division managing its logistics innovation programs, monitoring the drone's flight on computer
3. Wide of drone flying
4. Wide of drone flying over roof
5. Wide of drone route on screen in control room
6. Close of drone route on screen in control room
7. Mid of JDX engineers monitoring the drone's flight on computer
8. SOUNDBITE (Mandarin) Cui Zhang, Senior engineer at JDX:
"We can reduce the delivery time by half compared with traditional delivery methods like cars or motorbikes. It is also very cost effective. The cost of urban delivery is about 1/5th of the cost of rural delivery in big cities. We hope to use drones to reduce costs dramatically."
Hanzha village, Suqian city, Jiangsu province – 9 November 2016
9. Wide of drone dropping parcel
10. Wide of drone flying away
11. Wide of Gao Hui, village promoter, picking up parcel
12. Mid of Gao Hui opening parcel
13. Close of face
14. Close of hands picking up parcel
15. Wide and pan of Gao Hui walking in Hanzha village
16. Close of hands
17. SOUNDBITE (Mandarin) Gao Hui, village promoter for JD.com:
"Delivering parcels to the village is very time consuming because it is far and the roads are in poor conditions. Drones are different, they can directly fly to the village and I can pick up the parcel and delivery directly to the customer. You save a lot of time."
Beijing – 8 November 2016
18. Wide of Andy Mok
19. Close of hands
20. SOUNDBITE (English) Andy Mok, analyst at Red Pagoda Resources:
"There are 600 million rural consumers in China, which is almost twice the population of the entire United States. However it has been very difficult to reach these consumers because of the lack of transport infrastructure, which is different in the United States, which has spent decades and trillions of dollars building interstate highways, tertiary roads, allowing companies like Amazon to easily reach even the most rural customers in the United States. So by using drones, or unmanned aerial vehicles, companies like JD.com have the potential (to) leapfrog the need for road investments by governments to immediately access this large and growing market."
Hanzha village, Suqian city, Jiangsu province – 9 November 2016
21. Vehicles on a small village road
22. Wide of Gao Hui delivering parcel to customer
23. Wide of Sheng Ma with son
24. SOUNDBITE (Mandarin) Sheng Ma, customer from Hanzha village, 30 years old:
"Before, for example, if you ordered today, it would only arrive tomorrow. Now, if you order at 9 am for example, it will arrive in the afternoon. If you order before 11pm, it will arrive the next day."
25. Wide of farmer picking vegetables
26. Wide and tilt up of countryside
LEADIN:
Chinese retailers are investing heavily in drone delivery systems as a way to access millions of customers in the country's rural areas.
A surge in e-commerce has seen demand for online shopping deliveries increase. But poor road infrastructure in China's more remote provinces makes sending products by air a more attractive option.
STORYLINE:
A delivery drone takes off, gripping its precious cargo.
The Beijing-based e-commerce giant JD.com recently unveiled a fleet of 30 drones.
When a rural customer orders goods online, it is flagged when it is suitable for drone delivery.
Gao Hui, a part-time "village promoter" for JD.com:
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