A new shopping center built at the former Studio City’s landmark known as the Sportsmen’s Lodge is now open following a two-year multimillion-dollar renovation. The 95, 000-square-foot shopping and retail space, located at the corner of Coldwater Canyon Avenue and Ventura Boulevard, recently signed up new stores and restaurants, including upscale store Fred Segal, sustainable apparel and accessory store Reformation and the Great, a women’s ready-to-wear collection by Emily Current & Meritt Elliot.“Each of these new tenants complements the variety of businesses located inside The Shops at Sportsmen’s Lodge, ” said John Usdan, Chief Executive Officer of property owner Midwood Investment & Development. Fred Segal will open its first store in summer 2022 at The Shops at Sportsmen’s Lodge and will be the brand’s first location in the San Fernando Valley.“We’ll be bringing a unique retail experience to the Valley for those who don’t want to commute into West Hollywood or out to Malibu to shop, ” said Jeff Lotman, CEO of Fred Segal, in a statement. The stores and restaurants will join a roster of other well-known tenants, including Civil Coffee, Free People Movement, Madison Reed, Myodetox, Roberta’s Pizza, SALT Optics, Tocaya, Tuesday’s Sweet Shoppe, Ushi Ushi and luxury supermarket chain Erewhon Market already signed the lease. The $100-million maker by New York City-based Midwood Investment & Development firm started in 2019 by Midwood Investment & Development company working in collaboration with architectural firm Gensler and design studio OLIN. The company said earlier they worked closely with the city’s Cultural Heritage Commission to preserve the area’s natural foliage and tree canopy and ensure the views of the pond, pool and nearby LA River. On Thursday, Dec. 9, the retail center will host a ribbon-cutting ceremony from 3 p. m. to 7 p. Visitors are invited to enjoy a live performance by Jonathan Rosales at RedShoe DJs and browse the plaza’s shops and restaurants.
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