This camera was set to revolutionise the world of photography, but even with $40million worth of investment and a big media buzz, the Lytro Illum was a huge failure. So, where did they go wrong and why was it just so revolutionary?

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⏳ TIME STAMPS ⏳
Intro - @0:00
Photography Revolution - @0:32
The Design - @2:01
How Does It Work? - @5:21
Living Pictures - @6:29
Why Did It Fail? - @7:44

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⚠ PLEASE NOTE ⚠

All of the opinions expressed in this video are my own based on my personal experience whilst using the equipment/software featured. Whilst some videos may include paid sponsorship, I never allow manufactuers to dictate what I can or can't say about their product(s). Their money helps to cover the cost of video production, it does NOT buy my opinion.
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