What is adtech? In this video, Chris explains the basics of adtech in plain terms. He'll cover what it is, the benefits of using it, and how you can find the right pieces of adtech for your marketing needs.
Adtech, which stands for advertising technology, refers to different tools and software that enhance your digital advertising strategy. It is a form of marketing technology (martech) focused on paid promotion.
The term martech is similar to adtech but includes tools used for both paid and organic online promotion. It's an overarching umbrella term for the technology you incorporate into your marketing strategy.
There are many options when it comes to choosing your adtech, and each tool will offer something different. Even tools that fall under the same category may have different capabilities. This makes knowing your goals and objectives extra important so you can find the tools with the features that fit your business.
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