In the late 90s and early 2000s, Blockbuster was the king of the movie rental industry, with over 9,000 stores worldwide and millions of customers. But fast-forward to 2023, and the Blockbuster brand is nowhere to be found. So, what happened?

In this video, we take a deep dive into the rise and fall of Blockbuster. We explore how Blockbuster revolutionized the way we watched movies, and how it ultimately failed to adapt to the changing landscape of entertainment.

We discuss how the emergence of online streaming services like Netflix and Amazon Prime Video, coupled with the decline of physical media, ultimately led to the demise of Blockbuster. We also look at the missteps the company made along the way, such as its failure to invest in online streaming technology and its reluctance to embrace new business models.

Through interviews with industry experts and former Blockbuster employees, we uncover the inside story of the company's downfall, and what lessons can be learned from its failure.

Whether you're a fan of Blockbuster or just interested in the business world, this video is a must-watch. Join us as we explore the rise and fall of one of the most iconic brands of the 20th century.
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This is a part of our series Fall of Brands.
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