Yoopies Reportage on Euronews 06/02/15 in English

Launched in France in 2012, Yoopies is now available in 7 languages and 9 countries. Users can look for a babysitter based on 50 criteria including, location, profile, and rating.

Like many successful businesses it sprouted from humble beginnings, according to founder and CEO Benjamin Suchar: “We went from traditional word-of-mouth, where you call your friends looking for a babysitter, to ‘word-of-mouth 2.0’, using digital tools and networks.”

Recently, its activities have been diversified into all kinds of services, including shopping delivery and housekeeping. The goal is to become a market leader in Europe – a turnover increase of 300% year-on-year isn’t a bad start.

“We’ve gone from 3 to 15 people, from 10 babysitters to 400,000 registered, from Paris to France to Europe. In three years, we’ve mushroomed. And all this thanks to what? Just a computer,” says Suchar.

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