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How to setup event in Facebook ads| How to track conversion in facebook ads | Facebook Pixel event setup

#Facebookads #pixels #eventsetup

Setting up conversion tracking for your Facebook ads is crucial for measuring the effectiveness of your advertising campaigns. It allows you to track specific actions or events that occur on your website or app as a result of users clicking on your Facebook ads. Here's a step-by-step guide to set up conversion tracking:

Before you begin:

Facebook Pixel: Make sure you have a Facebook Pixel installed on your website. The Facebook Pixel is a piece of code provided by Facebook that tracks user interactions on your site. If you haven't already installed it, go to Facebook Business Manager and create a Pixel. Follow Facebook's instructions to install it on your website.

Business Manager: Ensure that your Facebook ad account is set up within Facebook Business Manager.

Access Permissions: Make sure you have the necessary access permissions to create and manage conversion events for the Facebook ad account you're working on.

Setting up Conversion Tracking:

Access Events Manager:

Log in to your Facebook Business Manager account.
Go to "Business Settings."
Under "Data Sources," click on "Events Manager."
Create a New Conversion Event:

In the Events Manager, click on "Aggregated Event Measurement" and then "Manage Events."
Click the "+ Add Event" button to create a new conversion event.
Configure Event Parameters:

Name your conversion event Purchase," "Lead," "Sign-up"
Choose the event source. Typically, you'll select your Facebook Pixel here.
Define the conversion criteria based on URL rules, standard events (like purchase, add to cart), or custom events.
Set up any additional parameters like value, currency, and attribution window. These parameters vary depending on the event type.
Verify Your Event Setup:

After configuring your event, Facebook will provide you with a piece of code (event code). This code needs to be placed on the specific pages of your website where the event should be tracked.
Place the code in the header section of your website's HTML, ideally just before the closing head tag, or use a tag manager like Google Tag Manager for easier implementation.
Test Your Event:

Once you've added the code, verify that your event is tracking correctly using Facebook's Event Setup Tool. This tool allows you to check if events are firing as expected.
Publish Your Event:

Once you are confident that your event is set up correctly and tracking as expected, click the "Submit" button to publish it.
Use the Conversion Event in Ads:

When creating or editing your Facebook ad campaigns, select the conversion event you created as your campaign objective. This ensures that Facebook optimise your ads for the specific action you want users to take.


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👉Disclaimer ---

Video is for educational purpose only.Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.This YouTube channel does not provide financial advice. There is no guarantee, that you will be able to generate income, by using the ideas mentioned in this video.

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