Potential investors and lenders want to understand the long term and near term markets for your startup business. Make sure you can tell them in terms they expect to hear it - TAM, SAM, and SOM.
This 15 minute video will demystify and provide examples at an easy to understand level for finding, documenting, researching, and presenting your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Presented by Maggie Saling of StartUpNV
Maggie Saling is Chief of Staff and Communications Director for StartUpNV.
