The Mendelow Matrix is probably the most common method of mapping stakeholders but it suffers from being overly simplistic and suffers a common mistake. The Stakeholder Engagement Spectrum "Heat Map" conveys the complexity but adopts a language that some find difficult. This discusses both methods before introducing an alternative approach that combines the best of both.
The video covers:
0:00 The Mendelow Matrix
0:58 The reason for stakeholder mapping
1:26 The Stakeholder Engagement Spectrum
2:10 A hybrid model of stakeholder engagement
2:50 Your engagement style
3:20 Headwinds and drivers
4:00 The importance of early engagement
![](https://i.ytimg.com/vi/WjDUHqd04Nk/maxresdefault.jpg)