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CBD Expo Tour NORTHWEST 2019, June 28 - 29, 2019, Seattle
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Why CBD in the Spa/Med Spa/Massage/Esthetic Practice
Ella Cressman, Founder in HHP Collective. Well-known in the esthetics industry, Ella grew up in the harsh, dry, cold climate of rural Southern Colorado. After receiving a BS in Business Management from Metro State University and working in industrial construction, Ella pursed a career in esthetics.
Nominated for a 2018 DERMASCOPE Aestheticians' Choice Award as Favorite Brand Educator, Cressman became a licensed esthetician in 2007 after attending the College of International Esthetics. In 2009 she became a skin care educator and product representative and enjoyed empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint, rather than a product specific view. She achieved an Organic Skin Care Formulation Certificate in 2014 and an Organic Skin Care Formulation Diploma from Formula Botanica in 2018.
Cannabidiol (CBD) was presented to her as an ingredient in 2014. She has spent hours and hours researching and understanding CBD, along with many major and minor cannabinoids, in how they are relevant, essential and complimentary in skin care. In that, she has received certifications in Understanding the Endocannabiniod System, Cannabinoids for the Professional and Cannabis for the Consumer, as well, holds a Key Employee Badge from the MED of the State of Colorado. Though cannabinoids are her current focus, she maintains a thriving skin care practice in Wheat Ridge, Colorado while continuing to educate professionals on many aspects of the industry.
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No longer simply a trend, hemp-based CBD is making a huge financial impact
in the spa and wellness industries. With recent legislative changes and
ongoing research, the hemp-based CBD industry is expected to grow from $590
million in 2018 to over $2 Billion in 2019; reaching over $22 Billion by
the year 2023. It is anticipated that 25% of those estimated estimated
earnings will come from the spa and wellness industry.
Table of contents
00:00:10 Introduction
00:02:08 Looking at hemp industry
00:03:03 Global skincare growth projection
00:05:34 What does CBD do in the Spa?
00:11:07 What does CBD do in the MedSpa?
00:12:37 What does CBD do in the ResortSpa?
00:12:52 Things to consider: Source
00:14:40 Things to consider: Extraction
00:16:02 Full-spectrum vs. Pure isolate
00:18:35 Things to consider: Labeling
00:21:26 Social media, POS system, online menu
00:24:52 To sum it up
00:25:44 Q&A
