We all know by now that curly and kinky hair are naturally drier than straight hair, and shampoos that lather and suds only damage them. So how do you wash it without drying it out? Texture guru and Hair Rules founder Dickey came up with No Suds Cleansing Cream, perhaps the most essential product for all hair textures, but most especially for natural hair. Not only does it cleanses and detangles natural hair safely and effortlessly, Cleansing Cream also provides additional moisture and ultimately reveals your natural curl pattern with softness like never before.

It's the perfect preparation for styling. If you wear your hair natural, immediately apply your styling product after conditioning, and with frequent use, you’ll see a marked difference in the health and definition of your hair. Many have turned their backs on chemical straighteners because they can now show the texture that they were born with. If you employ heat styling to wear it straight, whether on a regular basis or simply to mix it up, No Suds Cleansing Cream not only keeps your hair’s natural protection, it also builds on it. With proper conditioning, you no longer have to worry about heat damage. As Dickey often says, heat does not damage hair—people do!

Enjoy this video, and to learn more about No Suds Cleansing Cream, click the link below!

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