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Thumbnails are so important to the success of getting people to click on your videos, and now there is some data to back it up. Vevo, one of the largest content providers of music on YouTube have just gone through a massive project of updating 4,000 thumbnails on their videos and the results, in some cases, have been staggering. Overall, creating new custom thumbnails and changing the existing thumbnails has resulted in an uptick in views across the board too.

Watch and find out what happened when Vevo changed their custom thumbnails and learn how, with some tweaking, you can apply this same process to your channel.

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