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The Psychology Of Innovation | IELTS 10 Reading Answers with Explanation
The psychology of innovation
Why are so few companies truly innovative?
Innovation is key to business survival and companies put substantial resources into inspiring employees to develop new ideas. There are, nevertheless, people working in luxurious, state-of-the-art centres designed to stimulate innovation who find that their environment doesn’t make them feel at all creative. And there are those who don’t have a budget, or much space, but who innovate successfully.
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