The world of investing seems to have found the new Messiah - her name is Cathie Wood and she is the CEO of ARK Investment Management.

ARK have a number of themed investment funds with their Innovation portfolio jumping into the spotlight after posting a 152% gain over 2020.

Suddenly entire company valuations can swing on what Cathie Wood says and everyone wants to know her opinion on absolutely every investing topic.

I don't know Cathie but by all account she is incredibly smart and so are the people who work for her but are we getting a little carried away with the cult of personality?

Are we looking for a Warren Buffett Mk II, someone who has millions of people clinging onto their every word.

If Cathie invests in a company, huge numbers of people follow and self fulfilling effects begin to take effect. Effects that may not necessarily be representative of the long-term valuations of these very companies.

The amount of money pouring into her funds means that assets under management have exploded by over 15 times since the end of 2019 to $50bn and that is very impressive, but we're still talking about an asset portfolio that is in total worth less than 1/10th of the Market Cap of Tesla.

And for some reason the numbers, data and announcements that come from Tesla have nowhere near the same impact as Cathie Wood's statements. Yet those are facts. Those represent the biggest factories ever built producing new products with a soaring level of demand.

Are we in a weird personality cult situation where we prefer people's opinions to our own judgement and numbers?

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