Want to win the future in business and brand? In this video I share my thoughts on how you can know if you're a generalist or a specialist and how you can win in the future, regardless of which title you give yourself.
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⏰ TIMESTAMPS
0:00 Intro
0:43 What is a generalist?
1:00 My life as a generalist. Here's what happened.
2:16 How generalists excel at leading teams.
3:02 Lessons from Ed Catmull's Creativity Inc.
5:28 What do you need to know as a specialist?
6:51 How to build a brand or business as a generalist.
8:46 Outro
![](https://i.ytimg.com/vi/X1LI6iinKrs/maxresdefault.jpg)