Arriving as part of the Maison’s iconic line 22, the Maison Margiela Replica Low Trainer offers a black paneled design inspired by men’s sports shoes from the Australian province in the 70’s. Styled with napa leather and suede overlays, these sleek low-top trainers feature a gum rubber sole and a lace-up fastening adding further durability and a supportive feel to the silhouette. Introduced by the brand in 1998, this made in Italy trainer is signed off with the numerical logo to the tongue and the iconic white stitch mark at the back, perfect if you’re going for a minimalistic luxury look.

History of the brand:
Maison Margiela is a name to know, launched by Belgian designer Martin Margiela, who’s creations have been breaking boundaries in menswear and women’s wear since 1988. Margiela’s first taste in working in the fashion industry was in 1984 when he started working at Jean Paul Gaultier as a design assistant. Four years later, he dove into the market himself and launched Maison Margiela while simultaneously becoming womenswear director at Hermes later in
1997. The label is known for its creative designs, dressing A-list celebrities on the regular, the brand has been featured on the front of editorial magazines and continues to make headlines for its unconventional runway collections.

The Replica Sneaker:
It was in 1994 when Martin Margiela decided the launch the first Replicas piece. Pieces such as shirts, dresses and accessories that were found in his studio were given a luxury upgrade. The inspiration behind the Replica trainers comes from a style of footwear from the Germain Army Trainer. Used during the cold war, the German army produced a shoe for indoor training but if trace the roots of the shoe back further, you’ll see that nobody quite knows who produced the shoe. In 1999 Margiela showed his models the re-worked replica trainers, washed and clean. However, he continued to splat paint on the shoes using fluorescent dyes and luxury suede finishes. From humble beginnings, the Replica shoe is now one of the most adorned silhouettes.

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About Aphrodite Clothing

History
Aphrodite was formed in 1994 by two brothers, Andrew and Duncan McKenzie. The brothers’ intention was to provide a superb store to support their enthusiasm for contemporary fashion. This was only the beginning, and today Aphrodite can boast the store of their dreams, gaining national acclaim and respect from both press and suppliers alike. In 2007 Aphrodite looked to take their expertise to a worldwide audience, with the launch of their aphrodite1994.com website. Though being a web based store, Aphrodite looks to maintain the standards and professional customer care offered to any Aphrodite shop customer.

Customer Service
Politeness and a friendly attitude greet all customers on arrival, and departure at Aphrodite. We look to maintain these standards for our customers throughout their website shopping experience. Aphrodite has a loyal customer base who continue to both shop and seek style advice in the store. Aphrodite have a great belief in staff development both for in store and online retail, holding training days designed to encourage developing staff knowledge and understanding of the products on sale.

About the Location
Aphrodite is based in Sunderland; the most highly populated city in the North East of England, with a population of 300,000.As well as industry and commerce, Sunderland benefits from a huge student population with Sunderland University being recognised by The Guardian newspaper as the best new University in 2001, and rated best new University in the UK for the overall quality, range and quantity of its research. Sunderland enjoys a thriving nightlife with a myriad of bars and restaurants attracting the city’s movers and shakers, and Aphrodite is proud to be leading the way in the fashion stakes in a city which has a key role in supporting the North East economy.

Moving with the Times
Aphrodite is a dynamic and forward thinking retailer. The buying team is constantly on the look out for new and innovative brands to add to their rapidly expanding collections. The end result is a more comprehensive buying experience for our customers whether within our store or through the aphrodite1994.com website

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