The Beer Industry, just like many other FMCG companies, are in a quest to get to know consumers at the greatest level: What are the preferences, interests and lifestyle of each consumer individually, which are their favourite sports teams, which music they prefer, which other beer brands they like and which retailers do they prefer.
Xeerpa offers the great opportunity of leveraging Social Media to collect consented First-Party Data describing their interactions in networks like Facebook, Twitter, Instagram, Google, Spotify or Twitch.
The most advanced beer brands are now using Xeerpa to collect 400+ attributes of First-Party Data from each consumer, enriching the CRM/CDP and enabling the most personalised communications and experiences to date.
Start now, it's easy. At [ Ссылка ]
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