Hey guys, it’s Ryan. Finding a path to financial freedom for the self-employed.

The next perennial business classic I’ll touch on is called The E-Myth Revisited by Michael E. Gerber, AKA the world’s #1 small business guru. This book spoke to me specifically because it hit very close to home.

The e-myth, or the myth of the entrepreneur as Gerber puts it, is the fantasy many of us hold in our heads about what the entrepreneur is supposed to be. In the author's words, the typical entrepreneur is thought to be “a man or woman standing alone, wind-blown against the elements, bravely defying insurmountable odds, climbing sheer faces of treacherous rock — all to realize the dream of creating a business of ones own.”

But the reality, according to the author, is that entrepreneurs actually are actually made up of three kinds of people, narrowed in the book these categories: the entrepreneur, the manager, and the tactician.

For people like me who did technical work for someone else, graphic design in my case, who go on to start a business around their expertise, by choice, or sometimes with little say in the matter, we often fall victim to what Gerber calls The Fatal Assumption. To paraphrase, the fatal assumption is that just because you know the technical part of a business — in my case graphic design — that you inherently understand how to run a business that does your kind of technical work. I am guilty of that, and that flawed assumption is something I’ve been trying to outrun for the last 17 or so years. But this book sheds light on the larger picture of what it really means to be an entrepreneur

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