In this video, I have explained below
1. How to set up a Facebook pixel with Google Tag Manager
2. Standard Facebook event setup on the website
3. Custom conversion setup with GTM
4. Tracking of events and custom conversions
5. How to use events and custom conversions in a Facebook conversion campaign
6. Custom audience with Facebook Pixel

There are many ways to install Facebook pixel but I have opted for GTM in this video. It would be easy to create Facebook custom conversions with GTM tags.

Content in this video

00:00 Intro
00:50 Set Up Facebook Pixel with GTM
04:45 Verify Facebook Pixel set up on the website
05:50 Set Up Standard Events
08:13 Set up Custom Conversion with GTM
13:05 How to create Custom Audience
13:17 How to use standard event and custom conversions in a Campaign

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