Vivo has announced a new imaging technology brand called "BlueImage". It is expected to debut with the upcoming Vivo X100 Ultra phone. Although the full details haven't been revealed yet, we know BlueImage will include technologies like the V-series of imaging chips.

These chips, like the Vivo V3 used in the X100 series, are designed to improve image processing. BlueImage will also fix common photography problems like backlit photos, low-light shots, especially with the telephoto lens, and group photos.

Despite this new brand, Vivo is continuing partnership with Zeiss for lens development from 2020. The X100 Ultra itself is rumored to be a camera powerhouse with a large Sony sensor and a high-resolution periscope telephoto lens. This phone seems to be designed for users who prioritize exceptional camera capabilities.

Are you one of those users?


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