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In this video, I, Ali Raza, a certified Google Ads Facebooker and owner of a Google partner company, address the issue of fluctuating sales in sales search campaigns due to bid strategy learning and bid strategy limited. I explain the concept of bid strategy learning, where campaigns learn and optimize based on bidding strategies, and bid strategy limited, where campaigns stop learning due to budget constraints. I emphasize the importance of quality score in achieving higher ad positions and suggest optimizing click-through rate (CTR) to improve quality score. I provide tips for creating eye-catching ads, using ad extensions, and organizing small ad groups with personalized ads. I also offer assistance with Google Ads audits and setup.
Chapters:
00:00 Introduction
01:05 Bid Strategy Learning
01:32 Bid Strategy Limited
02:23 Working on Quality Score
04:01 Optimizing CTR
04:49 Creating Highly Converted Ads
05:35 Winning with CTR
06:12 Personalized Learning Pages
Whenever I run Sales Search Campaign. My Campaign is shifted to Bid Strategy learning
I get some sales at Start and then it’s shifted Bid Strategy Limited.
Sales are then completely finished.
Maximum and/or minimum bid limits are preventing your bids from being fully optimezed. For example, 95% of spend is limited by your maximum bid limit. This means that for 95% of spend , your bid stretgy would have set a higher bid but was prevented from doing so by the max bid limit.
Whenever i set Manual Ad Budget. I get good sales then I get daily budget issue. I’m tired of this budget issue as i cannot afford it.
If u are paying $3 per click and your competitor is paying $1 per click.
Win Quality Score.
CTR. 70%
Create highly converted personalised Google Ad
Have all ad extensions.
Create small ad groups with limited number of keywords and create different personalised ad for each small ad group.
Look around on your competitors.
Win remaining 30%
Personalized landing pages for each ad group.
RELEVANCY is the winner.
