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Illustrating a sensitive subject

Shortly after their product launch, our client wanted to produce a 3D animation about their bowel cleansing product. Despite the sensitive topic, they wanted to illustrate not only the product’s mode of action on a cellular level, but also the treatment results in the bowel. Unlike other bowel cleansing products at the time, our client had developed a fruity flavor, making their product attractive for adult and pediatric patients alike. The aim was to produce different versions of the film for physicians, adult patients, and pediatric patients to address this diverse audience.

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