Learn what employee branding so you can uncover how to build trust through cohesion and aligned communication.

#employeebranding #branding #brandstrategy

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By the end of this video, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.

First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust.

Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to a different groups and how they're interdependent.

Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture and how it can communicate a strong, healthy and aligned internal brand.

Finally, we’ll look at one of the world-leading employee branding examples through Zappos and their internal processes to develop employees to represent the brand values and beliefs.

0:00 What Is Employee Branding? (With Examples)
1:03 What Is Employee Branding?
2:14 Employee Branding Vs. Employer Branding
2:56 Advantages Of Employee Branding
4:07 Employee Branding Example: Zappos

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