Brands, brand designs and brand identities don’t stay fresh forever. Even the largest brands in the world have periodically gone through rebrands or brand refreshes in order to be sure they are stylistically and strategically relevant and that they accurately reflect the business and its products and services. The decision to rebrand should not be undertaken without a serious evaluation of the business. In this video I discuss 4 major decision triggers that can signal when it is time to rebrand.
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Change By Design”, Tim Brown [ Ссылка ]
"Imagine: How Creativity Works", Jonah Lehrer [ Ссылка ]
“Free Agent Nation” by Daniel Pink [ Ссылка ]
“Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
The 22 Immutable Laws of Branding, Al Ries + Laura Ries [ Ссылка ]
“Change By Design”, by Tim Brown [ Ссылка ]
"How To" by Michael Beirut [ Ссылка ]
“The Brand Gap” by Marty Neumeier [ Ссылка ]
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker [ Ссылка ]
“The Art of Innovation” by Tom Kelley [ Ссылка ]
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson [ Ссылка ]
“Art + Design” by Rex Ray [ Ссылка ]
“Crush It” by Gary Vayerchuk [ Ссылка ]
“Expert Secrets” by Russel Brunson [ Ссылка ]
“Shift Ahead” by Allen Adamson + Joel Steckel - [ Ссылка ]
“See You at the Top” by Zig Ziglar [ Ссылка ]
“7 Rules You Were Born to Break” by Rick Lewis [ Ссылка ]
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi [ Ссылка ]
“Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon [ Ссылка ]
“Contagious: Why Things Catch On” by Jonah Berger [ Ссылка ]
“Real Artists Don't Starve” by Jeff Goins [ Ссылка ]
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