Crafting a signature #story is an important skill for leaders and salespeople, so listen up!
People don’t want more bullet points, they want more success stories.
[Check out other videos in this "Present Like a Pro" playlist here on YouTube.]
In Episode 5, Michael Angelo Caruso, discussed how to sell without selling.
This Episode 6, where Michael tells how to use signature stories to get attention, be remembered, leverage emotional appeal, convey convey facts in more interesting ways and ultimately become more influential.
Three things to remember when crafting a signature story:
1) Make it a SHORT story (between one and two minutes)
2) True stories work best
3) It's okay to someone else’s story if you provide attribution
Good signature stories are intriguing, authentic and involve the customer so they tend to #influence more than a constant stream of bullet points.
Your "sig story" should also be strategic in that it should be relevant to the lesson you're trying to impart or product/service you're trying to sell.
Also in this video, Michael tells his famous "Above the Clouds" story. He calls out the important points of the narrative and explains why certain elements resonate so well with audiences.
Episode 6 in this playlist is on how to develop a natural, authentic opening to your presentation.
Mastering the art of #presentation is the single most important goal for any leader or salesperson.
Listen to the audio version and other great interviews on the "Talk to Me" podcast.
Being able to motivate others is very important. There’s a direct relationship between your success and your ability to make effective presentations.
Veteran keynote speaker, Michael Angelo Caruso, has been helping business people be more successful for over three decades, primarily through presentation training and communication consulting.
“I help speakers and presenters stop working against themselves,” says Caruso. “It’s a careful balancing act to know what to include in a presentation and what to leave out.”
Improve your presentation nearly overnight with Michael. Catch him at an association or industry conference or have him speak to your leadership or sales team online.
Improving speaking and presentation skills is an iterative process because you are changing longtime habits.
Michael is a trusted consultant to hundreds of companies and organizations who want to leverage the psychology of communication and improve relationships.
His clients include large organizations such as Verizon Wireless, Rayovac, The National Institutes of Health, Nissan and the State of Alaska and lots of small companies all over the world. High-profile clients request and receive confidentiality.
Choose from a selection of Michael’s popular information products, including books, e-books, and audio programs.
Check out “Work Hacks: 300+ Cool Ideas to Speed Career Success,” which is available in print and as an e-book and the booklet titled, “Hmmm…Little Ideas With BIG Results.” All products are available on Amazon.
We create websites and brochures to inform, but we deliver presentations to change behavior.
That’s why you should learn to present like a pro.
All good presentations have a call to action (CTA). Even if the CTA isn’t delivered as part of a sales presentation, the presenter should be exercising some form of influence or persuasion. ---
Improve Your Presentation With Michael’s Training
Michael’s online “Present Like a Pro” class is the best speaker training of its kind. Become a better speaker for the rest of your life in only 6 weeks!
Set up a free consult with Michael so you can crush your presentations, command the room and make things happen. More on Michael at MichaelAngeloCaruso dot com. - - -
Get speaking advice on Michael’s popular “Talk To Me” podcast on Podbean, iTunes and other platforms. - - -
Subscribe to the Michael Angelo Caruso YouTube channel (ring that silver bell!) at [ Ссылка ] to be notified of new videos on how to improve presentations.
Michael makes public speaking fun! You’ll learn how to
/Tweak your presentation with PowerPoint and Prezi
/Avoid nervousness and be more believable
/Sharpen your call to action
/Win over almost any audience within seconds
/Become more persuasive using “power” phrases
/Get audiences to do 3 important things
/Present with confidence
/Read the audience faster and more accurately
/Differentiate your brand, yourself from the competition
/Make money speaking
/Use body language that matches what you say
/Avoid the #1 mistake regarding your audio-visuals
/Craft signature stories that sell
/Issue a crystal clear value proposition
/Get more speaking opportunities and keynotes
