Check out this creative blending of storytelling and advertising in this beautiful short called The Story Of An Idea" featuring Nexus Studios" director Fx Goby"s recently directed animated short that went live at this year"s Google I/O developer"s conference. For more information, please see the details and links below:

Google’s hotly anticipated annual I/O developers’ conference in San Francisco kicked off with a 4.5 minute animated short film from Nexus Studios’ director FX Goby. Premiering across 3 cinematic screens to an audience on the ground of 7000, it was live-streamed to millions of viewers around the globe.

FX’s charming animation follows the story of ‘Aye’, protecting and nurturing ‘Idea’ until it evolves into something stellar.

In order to tell that story, FX directed a team of over 40 studio artists at Nexus to reflect the evolution of animation itself. The film builds from hand drawn 2D black and white animation to a full CG VFX heavy grand finale and was combined with a full soundtrack in surround sound for an advanced concert audio system.
Says FX: “It felt like all the planets were aligned. We had the full trust and support of Google from the beginning, it was extremely collaborative working with the creative team there and equally the most challenging and smooth running project I’ve had the chance to work on”.

“Every press conference should start with adorable animation like this.” Engadget reporter, Nick Summers

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