In this episode Toby talks to Mike Cessario, co-founder and CEO of water brand Liquid Death. They chat skating and punk, graphic design, ad agencies, keeping bands together, his short rap career, starting a brandy company, branding and marketing, origins and journey of Liquid Death, the afterlife of plastic and the importance of aluminum cans vs. plastic bottles.

Originally Aired: May 3rd 2021

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"I have been interviewing people I grew up with and or admired for over a year now. I love it, meeting people you look up to can suck. But so far I have not ran into that aspect of an interview. I am starting from when I moved to NYC and interviewing who I hung around with in the 80s and early 90s. Asking people what they did in school for grades, had they had plans to do what they are now etc.
This is all vocal and my wife adds photos to the audio and eventually hopefully we will do video. It is hard especially some are phone conversations. So, I do not think I have a light at the end of the tunnel with people I want to interview. I got my all time favorite person and my wife said "what now".....Ill just have to go bigger. Email me if you have any suggestions. thanks for listening." -TobyOne
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