Join us as we dive into the transformative world of social media management with Dr. Antonis Papatsaras, CTO of Hootsuite. Learn how Hootsuite has revolutionized the industry since 2008 and evolved from a basic management platform to a cutting-edge performance engine with AI-driven insights, following their acquisition of Talkwalker. Discover how social media can significantly enhance your business operations, from marketing and sales to customer support and fulfillment. Dr. Papatsaras shares invaluable insights on navigating the rapidly changing social media landscape, leveraging content effectively, and utilizing advanced tools and analytics to stay ahead. Don't miss out on these expert tips to optimize your social media strategy and elevate your business growth!

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